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The probabilistic homeowner feature in Shovels’ residents data indicates whether a person is likely the property owner.

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Data Source

The homeowner data is sourced from our data co-op members and represents a consensus-driven determination of property ownership.

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Validation Methods

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Consensus

We require 3+ different data signals to confirm data linkages, with reliability ensured through:
  • Exhaustive validation methods
  • Confirmation from actual usage
  • Multiple data point verification
For example, the presence of a unit number is considered as part of this compilation.

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Conformation

This process ensures that data within the “Consensus” realm:
  • Represents frequent occurrences
  • Adheres to proper formatting and data standards
  • Cannot be invalidated using existing signals

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Using the Homeowner Field

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In EDL Data

Filter for homeowners using:

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Combined with Other Features

You can use additional features to identify homeownership patterns:
  • Income range
  • Children present
  • Net worth
Combining the homeowner field with demographic indicators helps identify trends at certain demographic levels.

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Consumer Attributes Dataset

We also offer additional features in our “Consumer Attributes” dataset including:
  • Number of kids
  • Grandparent in household
  • Other household composition data