The probabilistic homeowner feature in Shovels’ residents data indicates whether a person is likely the property owner.
Data Source
The homeowner data is sourced from our data co-op members and represents a consensus-driven determination of property ownership.
Validation Methods
Consensus
We require 3+ different data signals to confirm data linkages, with reliability ensured through:
- Exhaustive validation methods
- Confirmation from actual usage
- Multiple data point verification
For example, the presence of a unit number is considered as part of this compilation.
This process ensures that data within the “Consensus” realm:
- Represents frequent occurrences
- Adheres to proper formatting and data standards
- Cannot be invalidated using existing signals
Using the Homeowner Field
In EDL Data
Filter for homeowners using:
Combined with Other Features
You can use additional features to identify homeownership patterns:
- Income range
- Children present
- Net worth
Combining the homeowner field with demographic indicators helps identify trends at certain demographic levels.
Consumer Attributes Dataset
We also offer additional features in our “Consumer Attributes” dataset including:
- Number of kids
- Grandparent in household
- Other household composition data
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