Understanding the Homeowner Field - Shovels Documentation

The probabilistic homeowner feature in Shovels’ residents data indicates whether a person is likely the property owner.

Data Source

The homeowner data is sourced from our data co-op members and represents a consensus-driven determination of property ownership.

We require 3+ different data signals to confirm data linkages, with reliability ensured through:

For example, the presence of a unit number is considered as part of this compilation.

This process ensures that data within the “Consensus” realm:

Filter for homeowners using:

HOMEOWNER = 'Y'

You can use additional features to identify homeownership patterns:

Combining the homeowner field with demographic indicators helps identify trends at certain demographic levels.

We also offer additional features in our “Consumer Attributes” dataset including:

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